Kano Pillars, one of Nigeria’s most successful football clubs, have reportedly signed a two-year shirt sponsorship deal with the insecticide company RAMBO worth about ₦30 million.
The deal, which is said to be the biggest in the history of the club, will see RAMBO’s logo displayed on the front of Pillars’ shirts for the next two seasons.
The deal is a major coup for both parties, with Pillars gaining a much-needed boost to their finances and RAMBO gaining valuable exposure to a large and passionate audience. Pillars are one of the most popular clubs in Nigeria, and their matches are regularly watched by millions of fans on television and online.
The deal is also a sign of the growing commercialization of Nigerian football. In recent years, there has been a significant increase in the number of sponsorship deals signed between Nigerian clubs and businesses. This is a positive development, as it shows that businesses are increasingly seeing the value of investing in Nigerian football.
