Prime Hydration, the sports drink brand founded by social media influencers JJ ‘KSI’ Olatunji and Logan Paul, has announced a multi-year partnership with Bayern Munich.
The deal makes Prime the official isotonic partner of the German champions, and will see the brand’s products sold exclusively at the Allianz Arena on match days. Prime also plans to launch FC Bayern X PRIME limited-edition bottles in the German market later this year.
“FC Bayern is delighted to partner with PRIME and bring the company to the German market,” said FC Bayern executive board member Andreas Jung. “This partnership with a young, dynamic brand confirms our global growth and aims to reach a new audience for FC Bayern.”
“We’re excited to partner with Bayern Munich, one of the most successful clubs in the world,” said KSI. “This partnership is a huge step for Prime, and we can’t wait to see our products on the shelves at the Allianz Arena.”
Prime Hydration is a sugar-free, isotonic drink that is designed to help athletes hydrate and recover. The brand has quickly become a popular choice among athletes and fitness enthusiasts, and its partnership with Bayern Munich is a major coup.
The deal with Bayern Munich is the latest in a series of high-profile partnerships for Prime Hydration. In 2022, the brand partnered with Arsenal, and in July 2023, it partnered with FC Barcelona. The brand is also reportedly in talks with other major sports teams, including the Dallas Cowboys and the Los Angeles Lakers.
The partnership with Bayern Munich is a major sign of Prime Hydration’s growing popularity and global reach. The brand is now the official hydration partner of three of the biggest clubs in the world, and it is sure to continue to grow in popularity in the years to come.
