Puma has announced a two-year deal with Algerian Ligue 1 club CR Belouizdad.
The deal will see Puma become the club’s official kit supplier from the 2023-24 season onwards.
CR Belouizdad is one of the most successful clubs in Algeria, having won the Ligue 1 title 10 times. The club is also a regular participant in the CAF Champions League.
Puma is a leading sportswear brand with a strong presence in Africa. The company already sponsors a number of clubs in the continent, including Mamelodi Sundowns in South Africa and TP Mazembe in the Democratic Republic of Congo.
The deal with CR Belouizdad is a significant coup for Puma and is a sign of the company’s commitment to growing its business in Africa.
The new CR Belouizdad kit will be unveiled in the coming weeks.