StarTimes, a leading digital TV operator in Africa, has sealed a 5-year partnership with the Nigeria Professional Football League (NPFL) worth N1.6 billion. The deal will see StarTimes televise live matches from the NPFL, starting from November 18, 2023.
Under the terms of the agreement, StarTimes will televise two matches per weekend from the NPFL from November 18, 2023, to February 18, 2024. From February 18, 2024, to 2026, StarTimes will televise four matches per weekend from the NPFL. And from 2026 to 2029, StarTimes will televise eight matches per weekend from the NPFL.
The deal is a major boost for the NPFL, as it will give the league much-needed exposure and help to attract new sponsors and investors. It is also a major coup for StarTimes, as it will give the company exclusive rights to broadcast live matches from the NPFL in Nigeria.
The deal between StarTimes and the NPFL is a major win-win for both parties. It will give the NPFL the exposure it needs to grow and attract new sponsors and investors, and it will give StarTimes exclusive rights to broadcast live matches from the league in Nigeria.